From Waffle Lovers to Bak Kwa Toast Bun Believers: The Story of Waffle Bear & Bun Bunni

Hello everyone,

We’re Edmund and Joey, and we believe the best ideas are often born from a simple, heartfelt passion.

For us, that passion was—and is—waffles.

On April 1st, 2025, we took a leap of faith that was no joke.

We launched Waffle Bear, a brand dedicated to crafting the perfect, most joyful waffle experience.

We poured our hearts into every batter, believing that a warm, golden crispy waffle could be a little square of happiness in someone’s day. 

And you know what? It was.

We built a community, one waffle at a time.

But as entrepreneurs, our ears are always to the ground, and our minds are always asking, "What's next?

How can we spread more joy?"

The "A-Ha!" Moment That Wasn't a Waffle

Running a waffle business means you’re constantly surrounded by the aroma of baking bread and toasting grains.

We noticed something.

Our customers loved our waffles, but they often craved something else—something savory, something nostalgic, yet utterly new.

They’d look at our griddles / waffle bakers and say, "I wish I could have this for lunch," or "This reminds me of my favorite childhood snack, but different."

One evening, while experimenting in our kitchen (as we often do), we had a wild idea.

What if we took the comforting, fluffy texture we loved in a waffle and translated it into a different form?

What if we created the ultimate savory, satisfying toast experience?

That’s when Bun Bunni hopped into our lives.

Why Bak Kwa Toast Bun? It’s All in the Story.

You might be thinking, "Waffle people making Bak Kwa Toast Bun? 

That’s a leap!"

But to us, it wasn't a leap at all.

It was a natural evolution.

The Love for Griddled Perfection: Our expertise isn't just "waffles"; it's in mastering the griddle.

We understand the precise heat and timing needed to create a perfect, caramelized crust while keeping the inside soft and airy.

Applying that same meticulous skill to toasting bun was a thrilling new challenge.

The Heart of Comfort Food: At its core, Waffle Bear is about comfort.

Bun Bunni is an extension of that mission.

Bak Kwa (a beloved Asian sweet-salty jerky) is the ultimate comfort food for many.

By pairing its rich, smoky flavor with the buttery, crispiness of artisanal toast, we’re creating a new comfort classic.

It’s familiar, yet innovative.

Filling a Gap: We saw a gap in the market.

The world of quick, gourmet savory snacks was missing something unique and deeply flavorful.

We didn’t just want to make another sandwich; we wanted to create an experience as memorable as our waffles.

Bun Bunni isn't a pivot away from Waffle Bear; it's a sibling.

It’s born from the same kitchen, the same passion for quality, and the same desire to make people smile through incredible food.

It’s proof that your core passion can be the launchpad for unexpected and beautiful innovations.

A Message to Fellow Entrepreneurs:

Your Brand is Your Foundation, Not Your Cage.

Starting with waffles didn't mean we could only ever do waffles.

It taught us about our customers, operations, and our own strengths.

That knowledge became the foundation for our next venture.

Listen to the Whispers: The best ideas often come from your customers and your own observations.

Our idea for Bun Bunni didn't come from a sterile boardroom; it came from the noisy, aromatic, real-world environment of our own waffle stall.

Passion is Transferable: Don't be afraid to apply your core skills to a new problem.

Our passion for creating joy through griddled food was easily transferred from sweet waffles to savory toast.

So, welcome to the next chapter of our journey.

We’re still Edmund and Joey, the waffle lovers who started on April Fool’s Day year 2025, daring to dream with a griddle and a whole lot of batter.

Our first Waffle Bear x Bun Bunni Stall is located in Restoran Hwa Yan Kai (Batu Caves) 华人佳茶餐馆 and started on the 6th November 2025.

We invite you to try our latest dream.

Come taste the love, heritage, and innovation in every bite of Waffle Bear x Bun Bunni.

With gratitude and a side of crispy toast,

Edmund & Joey

Founders, Waffle Bear & Bun Bunni